I sent out the first Second Window newsletter after 2 days looking at it, wondering if it was the correct thing to do. I’m not an over-thinker (that’s a lie) but the thought of something dropping into somebody’s inbox on a Monday morning, something laden with spelling errors and missing links, makes me feel sick.
That being said, none of the above actually happened and the newsletter was extremely well received. So much so that a couple of days after anxiety had dissipated, Rachel hit me up asking if we were available to shoot a project they (Food & Lycra, an all girl trio championing the fine balance of fitness and food) were planning with Kind.
We ironed out dates, concepts, general production admin and set a date over a weekend in February. Here’s a few behind the scenes/offcuts from the day. The final product will, no doubt, fall into your inbox with a misspelled subject line soon enough, if you’re lucky.